Cosmetics Business named "waterless beauty" as one of their top trends to watch.
Water is often used in formulations as a cheap base but once you remove that water, botanicals and oils are used instead, which results in a much more potent offering. Essentially, you're getting more bang for your buck.
- Refinery 29: The Boom Of Water-Free Beauty by Elizabeth Bennett, Jacqueline Kilikita
"Waterless beauty, a small but increasingly intriguing category comprised of brands and products that think of water differently at varying points in the product lifecycle, has become a hot topic as the beauty industry rethinks sustainability".
- WWD: How Brands Are Rethinking Water Conservation By Allison Collins
“Highly active formulations are packed with high-performing, active naturals that deeply nourish the skin, repair its natural moisture, and boost skin’s renewal cycle. Waterless products, in particular, are more highly concentrated as they are not filled and diluted with water, which is inactive.”
-COSMOTRENDS report, curated by BEAUTYSTREAMS, renowned global beauty trend forecasting agency.
We founded Henua Organics to heal skin. Like hundreds - thousands of women around the world, we too learned personally what it is like to have your...Read more
Miracle oil and moisturizer were the only products in the last year that made my skin consistently feel hydrated. makeup goes on really nicely after and skin doesn´t feel itchy, flaky or wrinkly.
My favourite! I absolutely you’re your stuff! So beautiful. Your packaging is great too not all the horrible plastic!
Beautifying Toner: Birch sap is super nourishing for the skin, and pine bark is incredible for boosting collagen and balancing the skin, which is exactly what I look for in a toner. This isn´t your typical run-of-the mill rose water toner. This is toner for people who are serious about their skin and want to experience real results.
I absolutely love your toner. The scent is devine and it feels so nice on the skin.
Body Lotion is my favourite. It´s light, absorbs fast and the scent is just very fresh. Usually I don´t use body lotion because I don´t have time to wait until it has absorbed, but this one is perfect!
This oil cleanser dissolves all traces of makeup!